The Tower Hamlets urgent care team won the Adopt, Adapt and Improve London regional Health and Social Care Award for the work it has done in encouraging local people to use the most appropriate services.
Tower Hamlets knew it had a problem as the costs of inappropriate Accident and Emergency admissions were rising. The local community was growing, so there was extra pressure on the PCT to solve the problem.
Dr Foster Intelligence's project team analysed local population demographic data and held focus groups in order to give the PCT insight into what residents thought about local health services and find out why they used certain services over others.
The Local Heroes campaign was designed to raise awareness in the target audience of the roles GPs, pharmacists and health guides play in keeping communities healthy. Launched by local hero Baroness Uddin, the campaign focused on education and engagement with the local community.
Read the rest of the success story here.
The Health and Social Care Awards are run by the NHS Institute for Innovation and Improvement and the Department of Health.
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