NHS marketing teams are increasingly in the spotlight like never before with CEOs and Finance Directors demanding greater evidence of results. This increased demand for 'measurement' and 'accountability' amongst NHS marketing teams has become even more critical as a result of the economic down turn. As numbers represent the language of business, NHS marketers need to increasingly adopt a more quantitative methodology to the development and implementation of marketing plans and activities. They need to be able to explain their plans but also justify the strategy, tactics and outcomes with numbers. The new release of HMM Version 3's new features enables, Strategy, Business Development, Business Analysts, GP Liaison and Marketing teams to communicate to a range of stakeholders how marketing metrics can demonstrate an effective marketing return on investment (MROI).
Also this month, HMM is celebrating a major stamp of approval from CIM, Marketing Excellence Awards 2009 as finalist for promoting professional marketing excellence in healthcare. The winners will be announced on the 17th February.
For more information please contact Alexis on alexis.mswaka@drfoster.co.uk
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