Social marketing
We help health and social care services communicate with the public by offering a range services from providing research and inputs for service re-design to developing innovative campaigns and producing hugely popular magazines.
Our services cover five major areas:
By combining health mapping techniques with imaginative interventions, we have developed strategies and run major campaigns addressing issues such as diabetes, teenage pregnancy, cancer and smoking cessation.
Our methodology centres around seven firmly-held beliefs
- 1. A targeted approach is more likely to succeed: our 'health needs' mapping tool identifies those individuals who are most at risk of illness and profiles their behaviours and consumption patterns
- 2. Involving local people leads to better decisions: social marketing should be something which is done with communities not to them. We involve our client, the audience and key stakeholders throughout
- 3. Social marketing is most effective when built upon genuine insights: we use creative/collaborative research methodologies to uncover genuine insight into people’s behaviours and how to change them
- 4. Those insights should drive your campaign objectives and strategy: we work with our clients and the local community to translate insights into relevant, actionable campaign objectives
- 5. Marketing and communications work best through dialogue, not didactic messaging: we generate inclusive, participative and dynamic communications, which help build bridges between communities and the services they require
- 6. Evaluation should be built in to every project from the outset
- 7. Good social marketing delivers a return on investment: It's measured both in money and in lives saved
Examples of our work can be found here
For more information contact Richard Forshaw