Dr Foster Intelligence

In this section:

• Research & consultation
  • Research services
  • Public consultation
  • Reputation audit
  • Brand development
  • Maximising word of mouth
  • Public information materials
• Approved Macro FESC provider for Patient and Public Engagement

Maximising word of mouth

Customers recommend other customers. Research has consistently shown that word of mouth is the most effective way of promoting many services: up to 78% of people find word of mouth brand recommendations either highly or fairly credible (Keller Fay Group).

Sharing opinions is now easier than ever. Not only are people better informed but social networking and online forums – including the NHS Choices website – means there are lots more tools to share opinions.

Our marketing and communications experts can help you exploit the strength of your brand, encouraging communication and helping patients to share their views:

• Mobilising the Foundation Trust Membership
• Giving people something to talk about
• Creating communities and connecting people
• Working with influential communities
• Getting customers to help design your service
• Researching and responding to customer feedback

For more information contact Richard Forshaw