Dr Foster Intelligence

In this section:

• Research & consultation
  • Research services
  • Public consultation
  • Reputation audit
  • Brand development
  • Maximising word of mouth
  • Public information materials
• Approved Macro FESC provider for Patient and Public Engagement

Brand development

A strong brand is crucial to NHS Choice - 15% of the population are pre-disposed to share their opinions, good or bad. With a strong brand your trust will:

• Become an obvious, well-known choice: more enquiries, more prospects, more customers
• Make choice easier - give confidence and reassurance
• Get introductions and referrals
• Attract and retain good staff
• Benefit from the brand’s free advertising and promotion
• Witness the brand’s exponential factor
• Be able to exploit word of mouth marketing

Building a strong brand is about the people who deliver, with customers who are often closely and emotionally involved. Brand management requires belief in the values and brand promise and requires relationship management – all the time.

Our team of consultants have years of healthcare marketing under their belt and can deliver a package of measures to strengthen your brand and give your patients confidence and reassurance.

For more information contact Richard Forshaw