Dr Foster Intelligence

The Midlands (East and West)

East and West Midlands PBC Forum Programme

Commissioning - Beyond Big Shopping

Peter Forrester, Head of Primary Care Development

Effective Commissioning - Asking The Right Questions Using Intelligent Information

Julia Sharman, Chief Knowledge Officer, Dr Foster Intelligence

• What does the Department of Health consider to be effective commissioning and what does this look like from an SHA, PCT, consortia or practice-level?
• Who is looking at what information and why?
• Managing knowledge and assessing needs

Putting The Patient At The Heart of Commissioning

Martin Machray, Head of Social Marketing, Dr Foster Intelligence

• Ensuring a locally-led NHS
• Working with community partners
• Engaging with the public and patients

Improving Health, Reducing Inequalities

Richard Forshaw, Marketing Services Manager, Dr Foster Intelligence

• Providing a fresh perspective on the health inequality and demand challenges facing PCTs
• An introduction to social marketing using case studies
• An opportunity to reflect on alternative options when commissioning services

Putting Public Health At The Heart Of Commissioning

Dr Marc Farr, Head of Product Development

• Population health management: Leading research on developing a programme to position public health information at the heart of commissioning